What is corporate gift giving?

Corporate gifting is the act of sending an employee, prospect, or client a physical or non-physical gift in an effort to create or strengthen the connection between the recipient and the company or brand. Some examples of physical corporate gifts include branded swag items and custom care packages.

There are 2 key types of corporate gifts – those you give to clients and those you give to employees. Engaging in both types of corporate gifting can have extremely positive benefits for your business.